Branson's Cross Dressing Challenge

Richard Branson, head of Virgin Company and king of publicity stunts, challenged rival airline Quantas head, Geoff Dixon, to a bet where the loser would have to wear the rival's stewardess uniform and serve customers on a trans-atlantic flight between Australia and London. Branson's bet was based on whether he could establish a Virgin flight in 18 months from Australia to London. In Branson's letter, he cleverly included this picture of Dixon in a lovely Virgin stewardess outfit. For the full letter, go to: http://www.thetravelinsider.info/info/virginlettertoqantas.htm